Indonesian student creates social search engine

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University student Azka A. Silmi, who created the search engine Geevv.com, will reportedly donate 80 percent of its advertising revenue to social programs. 

Azka, who is studying fiscal administration at the University of Indonesia (UI), recently told kompas.com in Jakarta, “This is a social search engine, not a local search engine.” 

The concept of Geevv is that it operates with a unique mechanism: every word typed into the search field box is automatically converted into a donation of Rp 10. This amount was determined from the distributed value between the potential number of advertisements and the potential number of Geevv users, minus projected operational costs. This mechanism has been put into practice for at least three months, since the site launched its beta version on Sept. 26. 

(Read also: 12-year-old Indonesian boy to enter top Canadian university)

In addition to observing public response and feedback, the search engine’s beta version is earmarked to attract as many users as possible. So far, 200,000 users have accessed Geevv to both browse and donate. The “pay per click” and “pay per view” methods will be used to determine donations, which will be allocated to health, educational and poverty-eradicating programs, based on advertising revenues. 

Azka, who is working with UI psychology student Andhika Deni Prasetya to develop Geevv, said that they would soon conduct the social programs. “We don’t want to make this [social assistance program] a mere campaign.” (mra/kes)

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