Nike Soho Debuts the Future of Sport Retail - Business Wire (press release)

NEW YORK--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) will open its newest retail experience, Nike Soho,
on Friday, Nov. 11: a five-story, multi-sport, 55,000-square-foot
digitally connected store located at 529 Broadway at Spring St. in the
heart of New York City’s Soho neighborhood.

The new Nike Soho is designed to deliver the best of Nike products and
personalized services through a series of reimagined spaces. Guided by a
large team of highly trained Nike store athletes, Nike Soho offers
one-of-a-kind immersive experiences for consumers.

“We’re leading the transformation of sport retail—offering the best of
Nike products, services and experiences under one roof,” said Heidi
O’Neill, Nike’s President of Global Direct to Consumer. “With Nike Soho
we can realize the promise of personalized performance. Powered by
immersive digital trials and in-store experts, this store is about
elevating every athlete’s potential. Whether you’re training for a
marathon or shooting hoops on our in-store court, or if you love
sneakers, Nike Soho will help you raise your game. Because it’s more
than a store—it’s a personal sport experience.”

Nike Soho’s one-of-a-kind spaces are the ultimate service destinations
and include: interactive digital Nike+ Running and Basketball Trials;
the Nike+ Soccer Trial Zone, where consumers can try out the latest
soccer cleats; the Nike+ Service Station, a dedicated service space to
consult with Nike certified store experts; Nike By NYC, a
personalization studio; The Lounge, a women’s boutique within the store
with greatly expanded and enhanced fitting rooms and personal styling
service; and The Stands, an in-store space where consumers can connect
with one another, learn about the latest product drops or hear from a
designer in residence.

Nike Soho also features the ultimate scene for sneakerheads, the Nike+
SNKRS experience. The 54-foot wide dual-gender Nike Sportswear footwear
wall is the largest in any Nike store worldwide and has the largest
in-season collection of the iconic Nike Air Force 1 in the company’s
global fleet of stores. NSW products will premiere on the wall,
showcasing the company’s best in sport style innovation.

“It’s great to see the everyday athlete getting the same personalized
treatment from Nike that I’ve enjoyed over the years,” said tennis
champion Serena Williams. “When you have experts guiding you along the
way, it can make all the difference to your game. I’ve been to a lot of
Nike stores over the years and Soho’s personal touches and focus on
style, service and experiences are unlike any other. I can’t wait to see
what New York shoppers think of it.”

Nike Soho offers some of the hottest products – from brand-defining
innovation to Nike Soho exclusives to Nike and Jordan Brand restocks
including: LeBron Soldier X collaboration with designer John Elliott;
Air Force 1 Low NYC HS; iconic Jordan silhouettes; and local designer
collaboration tees.

The store also has a special display of the last pair of the Nike Mag
shoe that will be auctioned on Sat., Nov. 12 to benefit the Michael J.
Fox Foundation. The Nike Mag is on display alongside a pair of Nike
HyperAdapt 1.0, which will go on sale in early December. For the first
time, consumers can also see the collection of Nike’s 12 Soles
Collection, a tribute to Nike’s deep roots in basketball with a nod to
the future. The first drop of the collection will be available at Nike
Soho in early December.

The recently released Apple Watch Nike+ is also sold in the store.

Nike+ Member Benefits

For Nike+ members, Nike Soho offers premium services that streamline and
enhance the shopping and membership experience, including the ability to
book a 1:1 appointment, easy returns via their Nike+ profile, 30-day
product trials, and access to programming via the Nike+, Nike+ Run Club,
Nike+ Training Club and Nike+ SNKRS apps.

Nike Soho also offers seamless commerce—allowing consumers to buy
products in store and online from Nike.com in a single transaction from
the store, with free delivery of the online product. The store provides
scheduled courier delivery of in-store purchases to Manhattan and
Brooklyn addresses, including hotels.

Note to Editors:

Background on Nike Soho’s Service & Experience
Destinations

Nike+ Trial Zones

Three immersive Nike+ Trial Zones transport consumers into authentic
sport moments, bringing the sights and sounds of the Big Apple into a
personal shopping experience unlike anything before.

In the Nike+ Running Trial Zones, consumers start by consulting with
Nike-certified running athletes on the best choices for footwear. They
can then test out shoes on a treadmill surrounded by two cameras
capturing data from their run, and video screens comprising a
three-sided immersive experience take them on a 90-second run through
Central Park or Battery Park, two iconic New York running locations.
Consumers’ personal trial experiences are saved to their Nike+ member
profile, to enhance future shopping experiences.

With 23-foot ceilings and a half-court featuring an adjustable hoop, the
Nike+ Basketball Trial Zone simulates the feel of the game. Five
sensors, circling the court and powered by a gaming engine, guide
consumers as they go through up to six custom drills of varying skill
level, all tested in front of video screens totaling 16-feet wide by
eight-feet tall that provide real-time on-screen tracking on the trial.
The screens immerse players in New York’s famous Dyckman or Brooklyn
Bridge Parks, helping them test the traction, lockdown and
responsiveness of basketball shoes in a real-world scenario, including
the simulation of a game-winning buzzer-beater shot.

The Nike+ Soccer Trial Zone is a 400-square-foot cleat trial area,
encased in glass walls, with a synthetic turf field and supported by
Nike certified trial athletes. Consumers can trial Nike’s best soccer
cleats and receive 1:1 guidance on products, features and benefits.

The Stands

The Stands is the store’s first service destination. Designed to welcome
consumers to Nike Soho, it offers a special seating area for live
in-store programming, including Nike+ Sessions—intimate discussions with
leading athletes, designers, and trendsetters. The Stands also features
a video feed of Nike Soho’s upcoming product launches and latest store
and company news.

Nike+ Service Station

At Nike Soho, experts are at your service. The Nike+ Service Station is
home to the Nike+ 1:1 service, a private appointment with an expert who
provides Nike+ members with a product gear-up, immersion in the Nike+
ecosystem, a curated takeaway and access to Nike services and events.

Located just outside the Nike+ Service Station are digital touchscreens,
where consumers can learn more about product drops, in-store events,
community events, and additional Nike services.

The Lounge

With a large boutique space, The Lounge transforms sport retail for
women. Guided by Nike-certified store athletes, consumers can test out
products in enhanced fitting rooms that are double the size of a
standard Nike fitting room. The Lounge offers an array of services, from
Nike+ 1:1 personal appointments to bra fitting, pant hemming, and
digital checkout. There are adaptive lighting changes in all fitting
rooms in Nike Soho—replicating the feel of anything from a yoga studio
to a night run.

Nike By NYC: Personalization Studio

Nike By NYC is a one-of-a-kind instant personalization studio that
allows consumers to laser engrave and print iconic NYC symbols on
products. Powered by a new in-house production process, consumers will
be notified via text when their order is ready for pick-up. Swooshes,
heel backtabs, shoe tongues, dubrae and lace-tips can all be
personalized with in-store laser machines. To celebrate Nike Soho’s
opening, three local New York artists—Grotesk, Phil Annand and Jason
Polan—are designing NYC inspired t-shirt and footwear logos, with three
additional artists debuting their designs monthly through January 2017.

About NIKE, Inc. NIKE, Inc., based near Beaverton, Ore., is the world’s
leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of
sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries
include Converse, Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley International
LLC, which designs, markets and distributes surf and youth lifestyle
footwear, apparel accessories. For more information, Nike’s earnings
releases and other financial information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.

For more information, including multi-media materials, please visit http://news.nike.com