Then there was Twitter, the social media service where much of the presidential campaign played out over the last year. (Remember Mr. Trump’s early-morning tweets?) On Election Day, conversations about voting and results immediately took off on Twitter, with hashtags like #ElectionNight and live streaming video about the election, conducted in partnership with BuzzFeed News.
Even as Twitter struggles financially, the activity highlighted the social network’s centrality in big news events. From late September to early this week, a staggering one billion tweets were sent about the election, Mike Isaac and Sydney Ember write.
Yet social media companies could not walk away from this election cycle with their heads held high, John Herrman writes. While Twitter and Facebook were supposed to supplant old media, they grappled with harassment, abuse and fake news across their platforms during the presidential campaigns. It was a sign that even as these tech companies rise up, they are perhaps not yet ready for the responsibilities they are inheriting.
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